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Amazon was one of the first retail websites to allow negative reviews of the products that they sold to appear right in the listing. This revolutionary practice which has been mimicked earth-wide at this point was one item focused on in Brad Stone’s recent book The Everything Store: Jeff Bezos and the Age of Amazon. Updated below with personal statement from Craig Berman, VP Global Communications at Amazon.
The book, which I found very interesting and a great read overall, was released last month and is available on Amazon’s site for purchase. In what can only be seen as a moment of delicious cyclical irony, a new fairly negative review of the book has been posted by none other than Amazon CEO and founder Jeff Bezos’ wife, MacKenzie Bezos. We’ve confirmed the identity of the reviewer, the only peson to leave a one-star reaction so far.
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